Digital technology

Today's digital technology:

The incredible advances in technology means that there are a huge amount of platforms for marketing to occur on. The main important task is to stay completely up to date drip feeding the audience to create an interest. Using as many visual effects and formats to further the engagement of the audience into the film.

Blogging:

Blogging is used in lots of different ways. People may use social media as a form of blogging however having a designated blog for a documentary included in the website itself is a great way to market the film. This is because instead of telling the audience to wait around for it, it means they can have an insight into the film itself and find out everything they want to know. Keeping it up to date with the progress of the film is incredibly important as the audience could check the blogs daily.

Website:

Although websites are not quite as widely used as social media and YouTube it is very important to have an appealing website for the audience. This will set the tone for the film, if there is a dark and gloomy website it could be a horror film. Or a bright contrast and lots of images could suggest a quick easy watching light hearted film. Just the sheer format of the website can have a massive effect to the audience as you will want to draw them into reading more about the filming and have a general interest into the film. 

Social Media:

Social media is one of the most used sources of communication in the world.  Applications such as Facebook have multiple different accounts for various films. The use is that they can create a following for the film and provide for their target audience with different trailers and previews. It can also contain different interviews with directors and actors to give insights into the film or documentary. If used properly this can seriously boost the number of followers for the film, and can also act as your adverts coming up on different peoples pages.

The best apps to use- Twitter, Instagram, Facebook.

For a film campaign it is vital to keep these particular elements up to date in order to keep the target audience interested. The use of introducing different trailers and teasers on their blogs is very important and it is an exact method I would like to use for introducing my groups horror film.